STRATEGIC PLAN 2018-2022
The Audubon Naturalist Society sets ambitious goals for our mission work by establishing and adhering to a Five-Year Strategic Plan.
Audubon Naturalist Society aims to connect people in the Washington, DC, region with nature. As the population of this metro region continues to swell and urban density intensifies, natural habitats degrade and fragment, threatening native wildlife. As a result, the connections between people and nature are stressed or lost. Given ANS’s physical presence on the boundaries of high-density growth, plus our expertise in native wildlife, clean water, and land protection policies, ANS will play a leading role in protecting habitats and strengthening the connection between people and nature.
• Conserve special natural places in the DC region including our region’s stream valley corridors—the last remaining wild places in the region—as well as Woodend Nature Sanctuary, and Rust Nature Sanctuary;
• Model conservation stewardship by restoring Woodend Nature Sanctuary to inspire residents to steward local landscapes that provide habitats for native species, and to improve climate resilience and water quality;
• Advocate for effective implementation of local and regional policies that support biodiversity, assure healthy native habitats for wildlife and healthy neighborhoods for people, and protect and restore stream valley corridors;
• Expand the cadre of residents who are effective advocates for conservation, and continue to partner with other organizations to increase our impact; and
• Increase the effectiveness of ANS’s citizen scientists by communicating their results broadly to residents and decision makers in the DC region.
Residents of the busy DC metro region experience many pressures that cut them off from nature, including traffic, time constraints, shrinking green space, and their ever‐expanding engagement with technology. A gulf is widening between people and the natural world. Audubon Naturalist Society’s education programs seek to shrink that divide by providing outstanding opportunities for people of all ages to reconnect with the environment and with themselves to gain the benefits of embracing nature in our hectic lives.
ADULT EDUCATION PROGRAM
• Expand our adult education program to help more people become environmentally literate champions of native habitats and wildlife in the DC metro region;
• Increase outreach to new and diverse adult audiences who will enjoy, learn about, and be inspired to protect nature; and
• Offer adult programming in new venues, both geographical and digital, to reach adult learners from across the Washington, DC region.
CHILDHOOD AND YOUTH EDUCATION PROGRAM
• Create, use, and share the highest standards for early childhood nature‐based education;
• Provide a Play Space in the Woods at Woodend Sanctuary to welcome children, families, and teachers to connect with nature in a fun and inviting place;
• Offer new opportunities for children of all backgrounds to experience ANS out‐of‐school educational programs; and
• Expand ANS’s status as a valued partner for systemic environmental education in public school systems in the DC region.
As the population of the Washington, DC region has become increasingly diverse, the opportunity to add new voices, viewpoints, and experiences to the work of Audubon Naturalist Society has grown. As a result, ANS aims to better reflect the rich diversity of our region in the composition of our members, staff, board, volunteers, and program participants.
• Model diversity, equity, accessibility and inclusion as best practices for the region’s environmental community;
• Equip the organization to make progress every year toward diversity, equity, accessibility and inclusion goals;
• Open pathways and reduce barriers to engage new partners, people, and communities in the environmental education and advocacy work of ANS; and
• Retain new stakeholders as active participants in the ANS community.
Today, people support causes in vastly different ways than people did when Audubon Naturalist Society was founded in the 19th century, when supporters paid dues, became members, and donated their time to a cause. ANS recognizes that to expand our support base today, we must engage people in ways and through channels that are meaningful to them.
• Create and maintain a new engagement model to identify and grow the number of people who actively support ANS over the long term;
• Integrate our internal information systems to more fully engage with our current and future supporters ANS; and
• Engage supporters and raise funds for the restoration of Woodend Nature Sanctuary.
To ensure Audubon Naturalist Society is effectively achieving its mission and connecting people to nature in the DC metro region, it is important to dedicate attention to new channels and types of communication for our outreach. Each new platform of engagement increases the potential for wider, more diverse audiences to learn about and engage with ANS and its extensive program and event offerings. As we look to the future, our focus will be to deepen our communications connections with people, partners, and the media in the DC metro region.
• Bring our mission work to the attention of more people of diverse backgrounds;
• Bring our mission work to the attention of more environmental and community partners;
• Support ANS program directors in meeting strategic program and revenue goals;
• Support growth of membership and donor rolls; and
• Educate ANS stakeholders about marketing and communications strategies.
• We routinely evaluate ANS’s programs to gauge whether they advance this strategic plan and our mission as effectively as possible.
• We engage in thoughtful planning, drawing on the expertise of our board of directors, staff, and volunteers, as appropriate, to develop new activities that are scalable and sustainable, and that directly advance this strategic plan and our mission.
• Working collaboratively extends ANS’s reach and impact. To advance our mission, we may join forces with other organizations, communities, and government agencies.
• We ground all our work in the best available science.
• Our conservation advocacy focuses on issues that pose a significant threat or confer a significant benefit to habitat in our region.
• We strive for positive outcomes in our advocacy and consider carefully whether to engage on issues.
• Our volunteers provide enduring strength to ANS, and we actively cultivate them to advance ANS’s mission.