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Strategic Plan 2013-2017

Mission

The Audubon Naturalist Society inspires residents of the greater Washington, DC, region to appreciate, understand, and protect their natural environment through outdoor experiences, education, and advocacy.

Vision

The Audubon Naturalist Society seeks to create a larger and more diverse community of people who treasure the natural world and work to preserve it.

Communications & Marketing

Showcase ANS as the premier regional environmental organization delivering top-quality nature education and protecting the region’s natural environment. 

Objective 1

Increase ANS communications capacity, output and effectiveness.

Objective 2

Develop a comprehensive Ten Mile Creek Campaign communications plan with clear metrics of success.

Objective 3

Create a compelling ANS brand that anchors successful communication campaigns, education program outreach and conservation action.

Objective 4

Create an organizational culture where all ANS staff, Board members, volunteers, and members understand, embrace and can effectively communicate the ANS mission, vision and key messages.